Be yourself, belong better.
by Provision Cafe

Provision cafe lives on “pay-what-you can” model. This cafe took a financial hit in 2019, and needed a new identity after the world re-opened, and reach to a newer target audience.
Our team identified the need of authentic human connection after the world re-opening, the campaign is aimed at bringing people together with vulnerability as the driving force of these connections. The cafe will now become more about people than its food. Provision will be a one of a kind community oriented safe space.

“Vulnerability is the core, the heart, the center, of meaningful human experiences.”
- Brené Brown

Logo Thesis

New Logo

Logo + Color identity

How to use campaign identity with images.

Be yourself, belong better.
by Provision Cafe

“Vulnerability is the core, the heart, the center, of meaningful human experiences.”
- Brené Brown

Provision will have prompt cards on the table as a way
to break the ice, with the person sitting next to them.

Promoting Provision’s mission on the streets.

Creating a safe space on social channels.

Be yourself, belong better.by Provision Cafe

“Vulnerability is the core, the heart, the center, of meaningful human experiences.” - Brené Brown

Provision will have prompt cards on the table as a way to break the ice, with the person sitting next to them.

Promoting Provision’s mission on the streets.

Creating a safe space on social channels.

Logo Design

Philips 66 Brands

Be yourself, belong better.
by Provision Cafe

“Vulnerability is the core, the heart, the center, of meaningful human experiences.”
- Brené Brown

Provision will have prompt cards on the table as a way
to break the ice, with the person sitting next to them.